Julien Cloarec

Full Professor of Quantitative Marketing

Bio

About Me

I am Full Professor of Quantitative Marketing at iaelyon School of Management, Université Jean Moulin Lyon 3, France.

As an internationally recognized expert in artificial intelligence, I am dedicated to ensuring AI can be deployed without compromising user privacy. I collaborate with regulatory bodies, professional associations, and academic institutions to raise awareness, influence policy, and promote responsible AI development that balances innovation with privacy protection.

My work has been published in numerous journals such as Technological Forecasting and Social Change, Technovation, Journal of Business Research, Psychology & Marketing, and Transportation Research Part A.

Research

Responsible Artificial Intelligence

My research focuses on the intersection of responsible AI, privacy, and technology adoption, particularly addressing the psychological and ethical challenges linked to AI-powered innovations. I explore how users navigate the personalization-privacy paradox, balancing the benefits of personalization with privacy concerns. Additionally, I investigate the psychological barriers and algorithmic aversions that impact the adoption of AI technologies, such as brain-machine interfaces and autonomous vehicles.

AI-Powered Personalization
Medical Artificial Intelligence
Transportation and Smart Cities
Sustainable Artificial Intelligence

List of Publications

Cloarec, J., Meyer-Waarden, L., Timmler, K., Thiele, S., Weiss, M. and Wiese, M. (2025), Unlocking Minds: Psychological Roadblocks to the Adoption of AI-powered Brain–Machine Interfaces, Recherche et Applications en Marketing
Gordillo Chávez, D., Cloarec, J. and Meyer-Waarden, L. (2024), Opening the Moral Machine’s Cover: How Algorithmic Aversion Shapes Autonomous Vehicle Adoption, Transportation Research Part A: Policy and Practice
Cloarec, J., Meyer-Waarden, L. and Munzel, A. (2024), Transformative Privacy Calculus: Conceptualizing the Personalization-Privacy Paradox on Social Media, Psychology & Marketing
Cloarec, J., Cadieu, C. and Alrabie, N. (2024), Tracking Technologies in eHealth: Revisiting the Personalization-Privacy Paradox through the Transparency-Control Framework, Technological Forecasting and Social Change
Cloarec, J., Macé, S. and Pauwels, K. (2023), Artificial Intelligence Serving Decision-Making in Marketing, Décisions Marketing
Cloarec, J. (2022), Privacy Controls as an Information Source to Reduce Data Poisoning in AI-powered Personalization, Journal of Business Research
Cloarec, J., Meyer-Waarden, L. and Munzel, A. (2022), The Personalization–Privacy Paradox at the Nexus of Social Exchange and Construal Level Theories, Psychology & Marketing
Meyer-Waarden, L. and Cloarec, J. (2022), “Baby, You Can Drive My Car”: Psychological Antecedents that Drive Consumers’ Adoption of AI-powered Autonomous Vehicles, Technovation
Meyer-Waarden, L, Cloarec, J., Adams, C., Aliman, D. N., and Wirth, V (2021), Home, Sweet Home: How Well-Being Shapes the Adoption of AI-Powered Apartments in Smart Cities, Systèmes d’Information et Management
Cloarec, J. (2020), The Personalization-Privacy Paradox in the Attention Economy, Technological Forecasting and Social Change

Data Science

I am an internationally renowned data science instructor, catering to a diverse range of stakeholders.

Statistics

Specializing in the collection, organization, analysis, interpretation, and presentation of data, statistics is the foundation for making informed decisions.

Machine Learning

Focusing on developing computer algorithms that continuously improve through experience and the use of data, machine learning drives intelligent automation.

NLP

Engaging in the interactions between computers and human language, natural language processing blends linguistics, computer science, and AI to enhance communication.

Computer Vision

Exploring how computers gain high-level understanding from digital images or videos, computer vision is at the intersection of various scientific disciplines, pushing the boundaries of visual perception.

Frequently Asked Questions

Find answers to commonly asked questions about my research, supervision, and collaboration opportunities.